Henderson Bas Kohn

Looking for HBK? You’ve found us. We’ve just changed our name.

For impatient visionaries

For those who know that business as usual is not an option, Kenna provides one point of accountability for delivering short term results and long term profitable growth.

Engineering omni-channel brand experiences around the needs, interests and passions of people.

For engineered brand experiences

Content, community and conversation. The consumer is more than the end goal – they’re central to the entire endeavour.

We help articulate your core purpose, what you stand for as a business, and most importantly help zero in on the vision you share with your customers.

Our 8 core solutions build advocacy to turn your customers into your greatest advertisers.

  • Knowledge Development

    Create actionable knowledge about the needs and behaviour of your customers to drive marketing strategy.

    • Customer Behavioural Analysis
    • Customer Segmentation
    • Market Segmentation
    • Market Penetration/Potential Analysis
    • Geodemographic Profiling
    • Loyalty Driver Analysis
    • Defector Analysis
    • Voice of Customer Analysis
    • Customer Journey Mapping
    • Audience Analysis
    • Brand Sentiment Analysis
    • Social Media Analysis
    • Brand Engagement Analysis
  • Brand Development

    Develop a strategic vision and positioning for your brand that will spur business growth and create market differentiation.

    • Value Proposition Development
    • Brand Audit/Strategy
    • Brand Vision Development
    • Brand Identity Development
    • Brand Communications Strategy
    • Brand Experience Design
  • Demand Generation

    Cost-effectively accelerate your business growth through paid, earned, and owned media.

    • Digital Media
    • Key-Word Analysis and Search Marketing
    • Social Media Analysis
    • Source of Business Analysis
    • Market Mapping/prospect db creation
    • Direct Marketing
    • Event Management/Lead Capture
    • Website Development
    • Social Marketing
  • Path to Purchase And Lead Management

    Prioritize and nurture your leads to increase your sales conversion rate.

    • Omni-channel Contact Management
    • Profiling and Interaction Management
    • Dynamic Propensity/Profiling Models
    • Lead Qualification and Assignment
    • Communications Design and Deployment
    • Lead Nurturing and Management
    • Path to Purchase Mapping
  • Customer Value Management

    Effectively manage your customer experience to maximize lifetime value and advocacy.

    • Segmentation and Persona Development
    • Integrated Customer Lifecycle Management Programs
    • Loyalty and Retention Programs
    • Community Creation and Management
    • Mobile Communications/Applications
    • Tailored Value Proposition Development
    • Content Development
    • Customer Interaction - Rule Based/Triggered Precision Marketing
    • Customer Portal Development/Management
    • Customer Portfolio Analysis
    • Cross-Sell/Up-Sell Programs
    • Voice of Customer Programs
    • Loyalty Program Management Solution
  • Sales Support And Enablement

    Improve the efficiency and effectiveness of your sales team.

    • Mobile Sales Applications
    • Sales Territory Allocation/Assessment
    • Digitized Content/Collateral Management Tools
    • Business Tools and Apps
    • Sales Force Automation Solution
    • Training Solution
  • Channel Partner Management

    Improve partner effectiveness and reduce promotional costs "through the line".

    • Secure Retail Portals
    • Trade Promotion Management
    • Rebate Program Management
    • Retail Segmentation
    • Trade Area Analysis
    • Lead Distribution Programs
    • Customer Information/Segmentation
    • Business Improvement Tools
    • Co-op Marketing Programs
  • Performance Management

    Demonstrate and enhance marketing’s contribution to continuous business performance improvement.

    • Measurement Framework Development
    • Scorecard and Dashboard Development
    • Campaign Measurement and Analytics
    • Media Measurement and Analytics
    • Business Intelligence Platforms
    • Customer Satisfaction Tracking

For trans formative thinking

We work with some of the biggest names in their respective categories – led by impatient visionaries like you.

Our Clients: BASF, Alcon, Mercedes-Benz, UFA, Rogers, Dr. Oetker, Yamaha, Sonos, Four Seasons Hotels & Resorts, Gretzky, Alarmforce, McCormick, Target, CapitalOne, Pendopharm, OpenText, Kraft, PetValu, Enthrive, Tervita, EasyHome
  • Not only do you bring us great creative, you bring problem-solving business solutions.”

  • “We want to transform the way we connect and add value with our farmers.”

  • “We want our brand experience to be as innovative as our products.”

  • Glenn Chilton

    President & CEO

  • Paul Quigley

    Chief Operating Officer

  • Stephen Shaw

    Chief Strategy Officer

  • Jeffrey Bowles

    EVP, Client Services

  • Leslie Kross

    EVP, Client Partnerships

  • Raul De Sousa

    Chief Financial Officer


  • Career Opportunities

    Click here to see a full list of available positions. If you see something you like, please send us your resume.

  • Business Inquiries

    For Business Inquiries, please contact Jeff Bowles via email at jbowles@kenna.ca or via phone at 905-361-4040.

  • Kenna Mississauga

    90 Burnhamthorpe Rd W 5th Floor
    Mississauga, ON  L5B 3C3

    Tel. 905.277.2900