Looking for HBK? You’ve found us. We’ve just changed our name.
For engineered brand experiences
Content, community and conversation. The consumer is more than the end goal – they’re central to the entire endeavour.
We help articulate your core purpose, what you stand for as a business, and most importantly help zero in on the vision you share with your customers.
Our 8 core solutions build advocacy to turn your customers into your greatest advertisers.
Create actionable knowledge about the needs and behaviour of your customers to drive marketing strategy.
- Customer Behavioural Analysis
- Customer Segmentation
- Market Segmentation
- Market Penetration/Potential Analysis
- Geodemographic Profiling
- Loyalty Driver Analysis
- Defector Analysis
- Voice of Customer Analysis
- Customer Journey Mapping
- Audience Analysis
- Brand Sentiment Analysis
- Social Media Analysis
- Brand Engagement Analysis
Develop a strategic vision and positioning for your brand that will spur business growth and create market differentiation.
- Value Proposition Development
- Brand Audit/Strategy
- Brand Vision Development
- Brand Identity Development
- Brand Communications Strategy
- Brand Experience Design
Cost-effectively accelerate your business growth through paid, earned, and owned media.
- Digital Media
- Key-Word Analysis and Search Marketing
- Social Media Analysis
- Source of Business Analysis
- Market Mapping/prospect db creation
- Direct Marketing
- Event Management/Lead Capture
- Website Development
- Social Marketing
Path to Purchase And Lead Management
Prioritize and nurture your leads to increase your sales conversion rate.
- Omni-channel Contact Management
- Profiling and Interaction Management
- Dynamic Propensity/Profiling Models
- Lead Qualification and Assignment
- Communications Design and Deployment
- Lead Nurturing and Management
- Path to Purchase Mapping
Customer Value Management
Effectively manage your customer experience to maximize lifetime value and advocacy.
- Segmentation and Persona Development
- Integrated Customer Lifecycle Management Programs
- Loyalty and Retention Programs
- Community Creation and Management
- Mobile Communications/Applications
- Tailored Value Proposition Development
- Content Development
- Customer Interaction - Rule Based/Triggered Precision Marketing
- Customer Portal Development/Management
- Customer Portfolio Analysis
- Cross-Sell/Up-Sell Programs
- Voice of Customer Programs
- Loyalty Program Management Solution
Sales Support And Enablement
Improve the efficiency and effectiveness of your sales team.
- Mobile Sales Applications
- Sales Territory Allocation/Assessment
- Digitized Content/Collateral Management Tools
- Business Tools and Apps
- Sales Force Automation Solution
- Training Solution
Channel Partner Management
Improve partner effectiveness and reduce promotional costs "through the line".
- Secure Retail Portals
- Trade Promotion Management
- Rebate Program Management
- Retail Segmentation
- Trade Area Analysis
- Lead Distribution Programs
- Customer Information/Segmentation
- Business Improvement Tools
- Co-op Marketing Programs
Demonstrate and enhance marketing’s contribution to continuous business performance improvement.
- Measurement Framework Development
- Scorecard and Dashboard Development
- Campaign Measurement and Analytics
- Media Measurement and Analytics
- Business Intelligence Platforms
- Customer Satisfaction Tracking
President & CEO
Chief Operating Officer
Chief Strategy Officer
EVP, Client Services
EVP, Client Partnerships
Raul De Sousa
Chief Financial Officer