How We Do It
We consider ourselves “pragmatic” visionaries. Through our hosted solutions, we can help you drive out costs and inefficiencies and make it easier for you to service, sell and communicate in a “real-time, right-time, right-place” marketing environment.
But technology alone is not enough. True transformation comes through innovative strategy. Deeper customer insights. More relevant communications and customer interactions. And, continuous performance measurement and improvement.
Insights
There’s more data than ever to make marketing decisions, yet more data does not always lead to greater knowledge. The same way greater knowledge does not always lead to deeper insight.
At kenna we specialize in turning data and information into actionable knowledge and insights. Using market research. Analytics. Business intelligence. We excel at linking observations of what customers buy with an understanding of why. And, we translate those insights into clear opportunities to drive incremental revenues and improve business performance. Performance you can measure.
Strategy
Strategy is about knowing which markets to focus on, how much to invest, and what opportunities to pursue. We specialize in developing and implementing Brand Strategies that build brand and customer equity, and CRM planning models and content that results in mutually beneficial relationships with customers and channel partners. We apply our deep expertise in relationship management to help you achieve your goals, whether that’s growing your customer base, optimizing the value of your customers, or maximizing the efficiency and effectiveness of your sales channels.
Creative
Great experiences and interactions require more than strategy and insight. Great design must also play a role in order to make each interaction and experience as simple and fulfilling for your customers as possible - to inspire them and to help them achieve their goals.
From Brand Advertising to Digital and Web to Direct Response, great creative can optimize the relevance of every interaction or experience, whether it is designed to attract them to the brand or to build loyalty and advocacy.
Technology
We offer a menu of managed solutions for sales and marketing that can be tailored to your exact requirements in the time it would take IT to write a business case. Solutions that offer faster deployment, low upfront costs, ongoing enhancements, secure hosting and backups, and more satisfied users.
Application development. Database design and management. Marketing automation. Mobile applications and solutions. Systems integration. We look after everything, from initial business requirements and design specifications to back-end support and maintenance. All for a pay-as-you-go monthly fee. Plus, our modular solutions are designed to connect with back-office systems and databases and easily scale up to meet growing business needs.