What We Do
We deliver sales and marketing solutions to make your organization more efficient, more productive and more effective. And, we help you create short and long-term value for your customers and shareholders.
The centrepiece of what we do? Twelve proprietary platforms - hosted sales and marketing solutions - that can be customized to help you build and sustain customer value over time, accelerate the sales cycle, and improve collaboration with channel partners.
Customer Value Optimization
The premise behind Customer Value Optimization is simple: not all customers are equally desirable or profitable. We’ll help you determine the appropriate level of treatment for each customer so that it leads to maximum loyalty and advocacy. With a clearly defined value investment strategy, marketers can make smarter use of their budget allocation, focusing dollars on those customers who offer the greatest potential.
Lead Management
We make the process as easy, uncomplicated and streamlined as possible. We can help you figure out who the right customers are and build sustained, profitable relationships with them.
How? By applying our strategic and analytical models to your business. By leveraging technology solutions that free you from the burden of managing customer interactions. And by delivering tailored and relevant communications and experiences to drive incremental revenue.
Sales Force Solutions
In order to help overcome the unpredictability and complexity of today’s sales environment, we enable your sales force with information and tools to become more effective, productive and focused.
We also provide solutions to ignite interest, to nurture leads, and convert curiosity and attention into active consideration – accelerating the buying process and driving more sales.
Channel Partner Management
Automating and managing channel programs is a huge part of what kenna does. From formulating ways to foster goodwill, to delivering technology solutions that empower your partners, to supporting tiered recognition and incentive programs that reward collaboration, to measuring and rationalizing your trade promotion programs and investments.
The result: More profitable relationships built on a foundation of mutual success and reciprocity.