Insights and Analytics
Turning insight into strategic advantage.
The most important competitive advantage you have is what you know about your customers. Through our integrated set of analytical services, you will not only discover who customers are and how they behave – but understand why they act the way they do.
Customer Segmentation and Profiling:
Customer segmentation is crucial to marketing success. We bring together multiple sources of data to identify unique customer segments and develop full composite profiles that inspire strategic thinking.
Persona Design:
We convert quantitative insight into vivid portrayals of customers - their needs, desires, hopes, frustrations - bringing to life the challenges they face.
Customer Journey Mapping:
We map out the experiences of customers across all touchpoints, uncovering the sharpest pain points and pivotal moments of truth.
Performance Analysis:
We incorporate all measures of marketing success to identify performance gaps and opportunities for improvement in the customer experience.
Voice of Customer:
We capture customer feedback across multiple touchpoints - opinions, ratings, feelings, perceptions and ideas - through systematic surveying and community building.